Sweat equity consultants

Certify. Strategize.
Grow.

Certification isn’t just about access—it’s about ownership. In a world that runs on ideas, creativity, and lived experience, minority-owned businesses have the unique kind of intellectual capital our economy is hungry for. That’s not a nice-to-have. That’s a competitive edge.

You bring the grit and the hustle. We’ll help you turn that into leverage—and use your certifications to scale.

Let’s Work Together

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We Help You Get Smart About

01.

Getting Certified

We guide you through Minority Business Certification Strategy — from MBE and WBE to SBA and VOSB. We make sure your application is sharp, strategic, and built to get approved.

02.

Winning Contracts

Through Leveraging Certification to Win Contracts, we help you go beyond the paperwork and into actual revenue—by connecting you with buyers and opportunities that align.

03.

Sharpening your Pitch

We coach you on Capability Statement & Pitch Development so you can speak the language of procurement and show up as the business worth betting on.

04.

Cracking Supplier Diversity

Our coaching on Supplier Diversity Navigation helps you work smarter inside supplier programs, understand the players, and move with purpose.

05.

Building Strategic Partnerships

We help you explore Building Partnerships & Joint Ventures that extend your reach, deepen your offering, and position you for bigger wins.

06.

Getting Growth Ready

Through Corporate Governance & Growth Readiness, we guide you on the legal and operational backbone your business needs to scale responsibly.

07.

Capitalizing Integrity

With our focus on Ethical Business Development, we help you win work without losing your values—because sustainable success doesn’t cut corners.

08.

Leveraging your Perspective

Our work in Creative Capital & Competitive Differentiation helps you turn your lived experience into a strategic edge the competition can’t replicate.

This isn’t about politics—it’s about positioning. Supplier diversity is growing, and businesses who move now are the ones who’ll benefit most.

View All Services

Certification Coaching

Growth Strategy Coaching

Capability + Positioning Development

Partnership + Procurement Development

About Me

I’m Alice. I Help Entrepreneurs Build Their Dreams.

I launched and lead a Minority Business Growth Development program inside a national company where I first joined as an executive assistant to the C-suite. My knack for turning big ideas into measurable growth got noticed, and I was tapped to build the program from the ground up. What I love most? It works—and not just in ideal conditions. That’s the kind of strategy I believe in: practical, equitable, and built to last.

In business, brains beat budgets more often than people admit. When we treat intellectual capital like an asset, that’s when certification actually starts to pay off.

Testimonial

What Clients Are Saying

“I’d been sitting on my SBA application for over a year. Working with Sweat Equity made it all finally click — and I actually got approved on the first try.”

DANIEL JOHNSON Construction Firm Owner

“This wasn’t motivational speaking. It was real strategy, tailored to my business. I left every session with something I could use the next day.”

Julia MicheleProfessional Services Consultant

“Having someone who actually understands supplier diversity and how to use it changed everything. It was like unlocking a new part of the market I didn’t know I could reach.”

Robert GreenCreative Agency Founder

“No fluff, no filler — just sharp guidance that helped me focus, organize, and finally go after bigger contracts with confidence.”

Oliver GoodmanVeteran Owned Business Founder

If You Have Any Question,
Feel Free to Call 650-278-3194

You’ll be speaking with a real person- not pressing 1 for disappointment.

Let’s Work TOgether